Helping Your Small Business Thrive in 2022

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Phil Puccio

There’s no question that the past few years have been a difficult time for small businesses. With the COVID-19 pandemic enabling major changes to day-to-day operations, many businesses are struggling to stay afloat. While the novel coronavirus remains an active threat, a whole host of businesses have found ways to adapt to — and even thrive in — this new atmosphere. Small business owners determined to make 2022 a comeback year would do well to consider the following pointers.

Take measures to ensure the safety of employees and customers

The ongoing threat of the novel coronavirus has eased the need for increased security measures in small businesses and other public facilities. Given the highly contagious nature of COVID-19, a single case is enough to trigger multiple clusters of infection. It goes without saying that if your business develops a reputation for ignoring common sense precautions, you’ll likely see a notable reduction in foot traffic.

In the interest of protecting the safety of your customers and team members, be sure to implement and enforce a number of precautions. First, even if you’ve scrapped the masking rules, it’s recommended that you reintroduce them, especially when Omicron, Delta, and other COVID-19 variants are on the rise. In addition, all employees, with the exception of those suffering from medical conditions that prohibit vaccination, should be required to be vaccinated and keep up to date with booster shots. Even if persistent employees try to present vaccination as a matter of “individual choice,” despite the ready availability of COVID-19 vaccines, the decision to remain unvaccinated puts the safety of your employees and your customers at risk, so it shouldn’t be be up for debate.

Optimize your website for mobile devices

If your company’s website isn’t already mobile-friendly, fixing this error should be one of your top priorities in the new year. From 2021, 54.8% of global web traffic is now coming from smartphones and other mobile devices, so you’re essentially robbing yourself of new business by staying rooted in the past. So if your current website lags or just won’t load on mobile devices, you should fix the problem as soon as possible.

An experienced web designer should be able to create a mobile-friendly version of your website in a timely manner. If you don’t have anyone who can do this job, simply outsource the work to a highly rated independent web designer.

Increase your social media presence

social media can be an extremely effective way to increase your online presence and build brand awareness. So if your company hasn’t yet integrated social media into its digital marketing strategy, 2022 would be the right time to do so. By creating and managing accounts on the web’s most popular social platforms, you can keep your existing followers informed while also bringing thousands of potential customers to the attention of your business’s existence.

Consistency is one of the most important principles for success on social media. With that in mind, be sure to update each of your accounts daily. Although the ideal number of daily posts varies from platform to platform, make sure to post at least one update on each platform every day. Additionally, if you’re serious about maximizing your social media efforts (and you have the capital to do so), consider adding a dedicated social media manager to your team.

Take care of overdue renovations

If any part of your company’s operating base needs a makeover, the start of the new year is the perfect time to take care of it. Whether it asphalt pavement, a fresh coat of paint or new flooring, maintaining long-overdue renovations can help your business exude an air of professionalism and capture the attention of potential customers.

To say that the past few years have been tough for small business owners would be an understatement. With the continued threat of the novel coronavirus and fundamental changes in the way many types of business are conducted, a whole host of small businesses are struggling to keep their doors open. But just because things have been difficult over the course of this pandemic doesn’t mean they will remain so indefinitely. Small business owners ready to turn their businesses around in 2022 should heed the tips discussed above.

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Original Source: https://www.ccr-mag.com/helping-your-small-business-thrive-in-2022/
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